Chique is a design and manufacturing house of garments with an extremely talented team whose endeavor is to create a label that becomes a must-have for women who are inspired with comfort dressing and styles. It’s a name synonymous with beautiful designs that are international in nature and blend in perfectly for the modern Indian woman.
Chique is located in Noida, India with a floor space of 25,000 sq. ft and a team of 200 employees that ensure a production capacity of 25,000 products per month. The team explores digital prints that can be seen in semi-casual wear to give an edge to each garment with an attempt to become a statement piece in one’s wardrobe. An in-house state of the art machinery ranging from Digital Printing, Cutting, Computer embroidery machines, Sewing machines, Dry cleaning machines and Steam press boilers .
are in place at the manufacturing unit in order to make a very fine quality product for the global customer of today. A special team is appointed to double check the quality of each garment once the manufacturing processes are completed. Use of wrinkle free silk satins and korean georgettes make each creation a comfort wear.
It enjoys presence currently in Bangalore, Delhi, Mumbai, Chennai, Hyderabad and Kolkata in India. It also has a foothold internationally in the UAE market. The endeavor is to house the brand in 150 stores across India and 50 stores globally to equally enjoy presence with exclusive tie-ups with many recognised ecommerce platforms alongwith having Chique providing an online platform for its discerning buyers.
Geetika Makharia, Creative Head, is a NIFT graduate from New Delhi who has been passionate about fashion design and today along with her brother Siddhant Gupta, Business Head, has created Chique for the modern Indian woman. Siddhant’s journey has been special as alongwith running an export house for nearly a decade and supplying to key players in the industry at Bloomingdales, Saks, Nodstorm, Anthropology, Miss Selfridge, TopShop and El Corta Ingles, he’s estabilished Chique as the perfect semi-casual wear label for every woman to reckon with. They are led by a team of professionals from the fashion design and merchandise industry to ensure a quality and trendy product to its discerning buyers.