Simple, innovative and progressive, Chique is reinventing an entirely fashion-savvy approach towards style. Chique is a fast-growing Indian brand in women's apparel that owns a portfolio of various categories including workwear, casual wear, eveningwear and occasion wear. It caters to one of the strongest and largest section of urban women that falls in the age group of 20 to 60 years. Eclectic, contemporary, romantic—the brand represents the pinnacle of urban dressing and is unsurpassed for its quality and attention to detail. Chique, as a brand is inspired by Urban Indian women who aspires to express themselves as modern citizens of the world.
What started as a modest women's wear clothing line has now expanded to sell across a retail network of six exclusive profitable brand outlets in Delhi NCR. With a clear strategy to flag 100 stores in the next three years, the brand sells across the country including major cities like Delhi, Ahmedabad, Lucknow, Jaipur, Hyderabad, Ludhiana, Gurugram and Kolkata through over 25 multi-brand outlets. With strong future plans on expanding digital presence, the brand already sells majorly through its website and collaborated with Pernia's Pop Up Shop. Chique focuses to cater to the Urban Indian sensibilities. Started with UAE, the brand has already set its foot internationally and with an aggressive retail rollout strategy, we aim to move forward on this path.
In 2015, Siddhanth Gupta launched ‘CHIQUE’, the much-awaited women's wear brand that has received numerous accolades from its valued customers to date and based on his experiences at his family export house that has been in business for last 20 years and partnered with biggest brands like Nordstrom and Anthropology. Chique has evolved from an entrepreneur's dream to a multi-outlet brand in a short span of time, while constantly evolving and expanding the product line and ruling the hearts of loyal customers.
Coming from a strong experience of manufacturing for global brands, the company has its own manufacturing units with a capacity of producing over 100,000 units per month. The company excels in end-to-end supply chain solutions, from product design and development, raw material sourcing, outsourcing vendors, production management and quality control to in-country logistics, global freight management and e-logistics. The state of the art infrastructure also includes digital printing and computer embroidery machines to offer the quality of global standards. The company has its in-house design team and works with multiple vendors locally and internationally. With clear expansion plans, both locally and globally, the company is dedicated to investing in the future with the aspiration to find a place in every urban woman's wardrobe.