Welcome to the world of Chique—where being ever-evolving and unapologetically oneself is celebrated! We want the woman of today to feel confident, comfortable, and proud of who she is. We understand that every woman is wonderfully distinct, and that's why we celebrate every shape, size, and body type. Our styles seamlessly blend traditional and western sensibilities to cater to the modern women who while she openly embraces global fashion trends is comfortably rooted in her traditions as well. The world of Chique embodies the spirit of a woman who stays true to herself and is proud of it.
Chique offers an expansive portfolio of elegant everyday and festive pret wear as an ode to self-expression of women's most authentic self. When it comes to unique clothing choices, Chique puts your styling needs first, by creating a new language for fashion that is inclusive, has friendly markups, and offers styles that easily transition from traditional to contemporary. We bring options in a world where fashion can sometimes feel limiting and out of reach to many. From unique prints and flattering silhouettes to carefully-sourced, handcrafted and hand-embellished textiles that are comfortable yet durable, we are always working to provide you with an elevated clothing experience.
Our mission is to become a global brand which empowers the ever evolving women of today by curating inclusive fashionable choices for every occasion.
What started as a modest women's wear clothing line has now expanded to sell across a retail network of 50+ stores with presence in 25+ cities. With a clear strategy to flag 100 stores in the next three years, the brand sells across the country including major cities like Delhi, Gurugram, Mumbai, Bangalore, Hyderabad, Ahmedabad, Lucknow, Jaipur, Ludhiana and many more. With strong future plans on expanding digital presence, the brand already sells majorly through its own website and collaborated with Myntra, Nykaa and Pernia's Pop Up Shop. Everything at Chique is crafted in accordance with the needs of the ever-evolving woman. Started with Dubai, Singapore, South Africa and Bangladesh the brand has already set its foot internationally and with an aggressive retail rollout strategy, we aim to move forward on this path.